The Importance of Market Segmentation Essay Example | Topics and Well Written Essays - 1500 words

The Importance of Market Segmentation - Essay Example It’s a financial situation where if your advertising is all over the place, without proper focus, you will spend much more money in areas you where you don’t need to. It affects the return in investment (ROI) negatively. The reason why anyone is in business is to make money and reduce losses on all levels (Boone, Kurtz 1999, p. 229). There are two types of products in marketing: consumer products that the general public buy, and business products which are created for the needs of other businesses. A good example would be a company that buys rubber to create tires. Tires can be purchased for the family car (consumer) or tires can be purchased by a car manufacturing plant to put on their automobiles (business). The marketing will be different for both groups with the first group getting literature that says what a great ride one will experience while driving with these tires. That is business to consumer marketing. The other group produces literature which outlines all t he technical details such as available tire sizes, rubber density, tread patterns, testing results and other statistical information that most consumers could care less about. This type of literature is business to business marketing ((Boone, Kurtz 1999, p. 229). ... Four common bases in segmentation are geographic, demographic, psychographic and product-related groupings. The next step is the strategic issue of which segment should be selected, and the following conditions should be met: One where the maximum differential in competitive strategy can be developed; Capable of being isolated out so competitive advantage is preserved; Must be valid even though imitated (Jain, 1997, p. 117). Geographic Segmentation Geographic segmentation deals with location of population most interested and likely to purchase a certain product or service because of where they live. Much of this can be determined through census and job growth data over several year or decades to view qualified patterns that match the criteria for the marketing direction of a product or service (Boone, Kurtz 1999, p. 232). The United States government currently classifies urban data using three specific categories: the Metropolitan Statistical Area (MSA) which is a freestanding centra l urban area of 50,000 or more in population, with 100,000 in total MSA; the Consolidated Metropolitan Statistical Area (CMSA) which incorporates the largest cities in the U.S. and must include two or more MSA; and the Primary Metropolitan Statistical Area (PMSA) which covers urban counties with social and economic ties to CMSAs. Other factors in geographical segmentation are climate, local food habits, and also determining where competitors are located and how they will affect the market plan. The Geographic Information System (GIS) as one can find on Google Maps, is one example of finding where your competitors are (Boone, Kurtz 1999, p. 234). Demographic Segmentation The study of demographics relates to age, sex, income, education, occupation, household size, all of which

Cultural values Assignment Example | Topics and Well Written Essays - 1000 words

Cultural values - Assignment Example There is a significant difference in the themes of Japanese people when compared to the American population. Within the American society, the rights of every individual become established and are not subject to cultural expectations. While similar fundamental rights to choice remain available within the constitution, the Japanese society perceives cultural values as superseding constitutional rights. Married women in Japan are therefore expected by the society to leave their careers and become full-time mothers. Individuals who opt to follow different paths find life increasingly difficult because of the cultural expectation. In contrast, the American society presents limited cultural expectations because of the multiple cultures making the American society. The diversity within the American culture remains the fundamental reason behind the absence of cultural expectations, and reliance on fundamental rights provided by the constitution.There are numerous cultural values within the J apanese society forming the base for the cultural beliefs. Empathy and human relations remains a fundamental aspect of Japanese culture, and are regarded as part of life. The Japanese believe that human emotions like love and anger come from the gods; hence showing love to others and resulting relations become valued within the society. Indentify oneself with another – empathy, remains highly valued within the society. Children are taught that human fulfilment emanates from close relationships with others.... Children are taught that human fulfilment emanates from close relationships with others (Nathan, 116). The Japanese believe that success comes forth through combination of efforts from different people. Order and status could be identified as the second fundamental aspect of Japanese society. The value is based on the Japanese belief in the philosophy of Confucianism, which emphasizes on harmony with nature, displayed through an individual’s contribution to social order and proper behaviour. Tranquillity and happiness are the fundamental results sought through the value of order and status (Slater and Robson, 360). Understanding of one’s social status in Japan remains fundamental in establishing relationship with others. While the status of individuals forms an essential element within the Japanese society, goals and self remain the fundamental aspect behind the establishment of the status. The element of individuality within the society becomes immensely admired wh en the individuals becomes perceived as sincere. While individuality is admired, extreme cases become negatively perceived as selfishness; which becomes the opposite of the value of empathy and human relations. The combination of these fundamental values presents a satisfactory balance between the society, environments, and the individual (Doi, 57). These values remain significantly important to the society, as they have contributed to the continued peaceful progression of the Japanese nation. Question 3 The social structure could be defined as a combination of different social arrangements resulting from and causing actions by members of the society. Social institutions have a significant impact on the roles played by

Report of business analysis Essay Example | Topics and Well Written Essays - 5000 words

Report of business analysis - Essay Example According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organization’s ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today’s global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien: 1). In today’s global business environment it is no longer sufficient simply to meet customers demand as time quality and cost have become increasingly important in the phase of increasing competition (Petts 1997:551). According to Higgins (1998:2), â€Å"customers don’t always know what they need or even that there is a problem to be solved.† Success awaits those companies that recognize the fact that, to be successful and satisfy customers, it is often necessary to lead customers into recognizing these needs (Higgins 1998:2-3). Against this background, this paper focuses on the United Kingdom (UK) retail industry using certain analytical models such as the five forces, the PESTLE framework and the SWOT analysis. Focusing on this sector has a number of important advantages. Firstly, government regulations and control in this sector are quite strict. In addition, the retail sector represents one of the principal sectors of the UK economy, having one of the biggest employer and biggest multinational in the

Equal Employment Opportunity Essay Example | Topics and Well Written Essays - 750 words

Equal Employment Opportunity - Essay Example 87). Diversity management is linked with growing organizational plans that value all individuals in the same way, not considering their distinctions. In controlling diversity, attempts are made by both the business as well as the persons in it to become accustomed to and acknowledge the value of diversity. Businesses can as well deal with diversity concerns in more limited techniques: (1) equal employment opportunity and (2) affirmative action. Equal employment opportunity (EEO) is a wide thought implying that persons must have equal dealing in every service associated activities. Persons who are sheltered under equal employment regulations are protected from illegitimate prejudice, which takes place as persons having identical traits are distinguished against because of that trait. Different laws have been passed to defend persons who share some particular traits, â€Å"such as race, age, or gender† (Smith, p. 102). Those having the elected traits are referred to as a seclude d group or as associates of a secluded faction. A sheltered group is made of those who come within a group recognized for defence in equal employment regulations and set of laws. Several of the sheltered groups, in the past, have been exposed to illegitimate bias. The reasons for protection that have been recognized by different centralized regulations are (1) cast, cultural basis, colour and creed (2) sexual characteristics (3) age bracket (4) persons with physical or psychological inabilities (5) armed forces experience and (6) religious conviction. For example, consider a company that is trying to be suitable for EEO policy has comparatively a small number of Hispanic executives. To raise the number of Hispanics, the company will employ and interview Hispanics who have minimum required credentials for the administration posts. What the company is offering is equal employment opportunity for competent persons to be considered for service. To remedy regions within which it seems th at persons in sheltered groups â€Å"have not had equal employment opportunities† (Burstein, p. 183), a number of companies have extended positive action approaches. Affirmative action takes place as companies recognize trouble regions, set objectives, and take constructive strides to assure equal employment opportunities for individuals in a sheltered group. Affirmative action concentrates on appointing, guiding, and endorsing of sheltered group associates where they are underrepresented within a company with respect to their ease of use within the labour markets from which hiring takes place. At times, companies have introduced affirmative action willingly, although many times companies have been obliged to do so as they are government service providers having more than 50 workers and more than 55,000 USD in government agreements yearly. When equal employment opportunity set of laws are talked about, perhaps the most unpredictable problems concern the approach that â€Å"a ffirmative action leads to quotas, preferential selection, and reverse discrimination† (Burstein, p. 201). Integral to the disagreement is the company’s part in choosing, guiding, and endorsing sheltered group associates as they are underrepresented in different professions within a company. Individuals who are not associates of any sheltered group have stated that there is inequity in reverse. This reverse bias may

Stockwell Street, The Business Case for Sustainability Research Paper

Stockwell Street, The Business Case for Sustainability - Research Paper Example Environmental concerns relate to aspects of ecology and physical surrounding (Vallero 2008, p. 98). In sustainability, the project should enable the current entities to achieve their objectives without compromising on the quality of lives of future users of the given structures. Environmental conservation, social well being and intergenerational equity are possible objectives as a country achieves economic potential within the resource base. The most essential aspect of environment, as pertains to the construction industry, is the resource base for construction. Construction involves employment of natural elements such as timber and soil. In the end, uncontrolled use of timber would lead to the depletion of forests. It is vital to exercise control or seek for alternatives of timber in construction. A sustainable construction project would seek for a strategy that minimizes on the use of timber. A related environmental concern relates to water use. The new structure should incorporate a construction strategy that aids water harvesting and preservation. The project has constructive options that could lead to sustainability. To begin with, the project has initiated strategies of managing thermal performance. The structure should have proper control of heat and cold in order that it protects the given buildings from destruction by expansion and contraction of a building’s components (Clark 2010, p. 76). In addition, the proposal has indicated plans of incorporating rain water recycling and harvesting systems. This strategy is beneficial in the sense of cutting down on the schools’ cost of water. Rain water is a free resource that only leads to incurring of costs in its harvesting. In the end, the initial costs would be spread in the subsequent years until they become significant. In close relation to this, the sustainability options would involve use of bio-fuels. It is notable it is less costly to construct bio-fuel energy systems in the particular s tructures. However, they cut down on the general costs of energy in the school. However, this proposal has its constraining aspects. To begin with, it consumes significant time and labor to put up a bio-fuel system. In addition, the system has several hitches that drag a project for a substantial time. Other strategies entailed building monitoring and management. Additionally, there were proposals of evaluating buildings on evacuation of occupants. It is not a feasible strategy to wholly use bio-fuels in the energy system of a school. However, bio-fuel energy system is feasible for the lighting system of school since it utilizes low energy (Brebbia 2012, p. 102). An additional strategy relates to use of solar power systems. CPV systems will be strategies of providing clean power that does not require use of oil fuels in their generators. However, such systems have to possess high ability for generation of power. In addition, the plan would involve the employment of readymade concret e that do not consume higher amounts of cement and sand. In addition, glass fibers are strong are robust support systems that replace the use of timber. The core place of consideration, as pertains to energy use, would relate to the schools’ IT systems. The advent of a technological revolution has triggered substantial use of electricity and other forms of energy. However, electricity would be of critical concern because it is a convenient form of energy

Fast Food Essay Example for Free

Fast Food Essay Fast-Food Feast Case Study Whitney Reichert Grand Canyon University MGT 655 Fast-Food Feast Case Study 1/9/13 Visit at least two different fast-food restaurants that make hamburgers and observe the basic differences in the following processes: How are in store orders taken How are the hamburgers prepared How are special orders handled How are the burgers cooked How are the burgers assembled Is a microwave used How are other items such as fires and drinks handled The two fast-food restaurants that I visited were McDonalds and In-and Out. The main differences that I found between the two restaurants were freshness and customer service. When in comes to in store orders at McDonalds, you wait in line to place your order. It seems to be not as customer service driven. You give them your order, which seems to be informal, and not that personable. You pay and stand off to the side until they call your order. They announce your order is ready by saying your order out loud, for example number 2 with a diet coke, without your name attached. At McDonald’s the hamburgers are prepared from frozen possessed meat, they then they cook the meat on the grill. As far as special orders go you must tell the cashier exactly what you don’t want because the burgers come as they are. The cashier then inputs the data into the computer, which then in turn allows the kitchen to make the arrangements. The employees in the kitchen then prepare the burgers; they utilize somewhat of an assembly line to make sure the right ingredients get put on the right burger. With McDonalds you do not have full visibility of the kitchen staff preparing the food. While at McDonalds I did not see a Microwave used. When it comes to fries, McDonalds has their fries frozen in a large plastic bag they then cook them in oil. With drinks you serve your self. When I went into In and Out it was a little different of an experience, and seemed more personable. The orders here are taken similar to McDonalds, but they take your name and give you a number, you wait off to the side and they then call your name and number aloud. The hamburgers at In and Out are grilled using higher quality meat, without preservatives, and they utilize local beef distributors. When it comes to special orders, it seems every order at In and Out is a special order. They ask you exactly what you want, where’s McDonalds doesn’t ask you exactly what you want, they just assume and you must be the one who asks for changes. The cashier then inputs the data into the computer, which then in turn allows the kitchen to make the arrangements. The burgers are cooked on a grill just like McDonalds. When it comes to the assembly, In and Out also utilize somewhat of an assembly line to add ingredients. In and Out uses fresh ingredients, the kitchen is open and you can see the employees making the food right in front of you. As far as I saw, a microwave was not used. As for fries, they use fresh potatoes with out preservatives, instead of bagged fries. As far as drinks goes at In and Out you also serve yourself. This assignment was quite interesting, I would defiantly choose In and Out over McDonalds. They have fresh ingredients, you can have it your way, and the experience is more personable.

Quantitative Comparison of Learning Environment Effect

Quantitative Comparison of Learning Environment Effect CHAPTER 4: DATA ANALYSIS AND INTERPRETATION 4.1 INTRODUCTION This chapter presents the data analysis and interpretation also purpose of this study was to compare the learning of developmental mathematics course which received instruction in two different environments to determine whether mathematic online course enhanced their learning. Specifically, the study investigated whether there was a significant difference in mathematics online course as measured by the exam of students enrolled in mathematic classes receiving traditional instruction, with online instruction. The Statistical Package for the Social Sciences (SPSS) was used for the analysis with an alpha = .05 level of significance. 4.2 T-Test: Paired Two Samples for Means: Paired data tests engage taking exam score without online course and with online course students participate the mathematic course from the same large number (n=60) of object and operating a hypothesis test on the differences between the without online course and with online course samples. TABLE 1 student’s result 4.3 SPSS Annotated Output: The paired samples t-test is hypothesis test of the difference two groups means based on the means of two paired samples. Under this test, the two samples are compared in such a way, that the elements in one sample are matched or paired with the elements or paired with the other sample, thereby helping in doing a precise analysis in finding out whether any significant difference exists in the two series. In our analysis, under paired samples t-test, the two samples are: Exam score with online course Exam score without online course Thus, the paired sample t-test has been used to compare the means of the abovementioned two variables. As such, it helps in finding out if there is a statistically significant difference between the Exam score with online course at which trading took watched video on Moodle tool and the Exam score without online course. For the paired samples t-test, we state the null hypothesis that there is no significant mean difference between the two series and hence the two series do not statistically differ the alternate hypothesis is the two series differ from each other significantly. So, the hypothesis can be stated as follows: H0: m =0 H1: m ≠ 0 Where, mean is difference between the two series. The alternative is two-tailed at a signification level of 5% (ÃŽ ±=0.05). That this study used SPSS to conduct the paired samples t-test. The SPSS output is shown in this table which views that difference Exam score with online course and Exam score without online course is significant or not. In the Paired Samples Statistics Box, the mean for the WithoutOnlineCourse is 16. The mean for the WithOnlineCourse is 21.3667. The standard deviation for the WithoutOnlineCourse is 6.44874 and for the WithOnlineCourse, also 8.15997 . The number of participants in each condition (N) is 30. Paired Samples Test Box This is the next box as will views. It contains info about the paired samples t-test that the conducted. There will be most interested in the value that is in the final column of this table. Take a look at the Sig. (2-tailed) value. Correlation This is the correlation coefficient of the pair of variables indicated. This is a measure of the strength and direction of the linear relationship between the two variables. The correlation coefficient can range from -1 to +1, with -1 indicating a perfect negative correlation, +1 indicating a perfect positive correlation, and 0 indicating no correlation at all. (A variable correlated with itself will always have a correlation coefficient of 1.) You can think of the correlation coefficient as telling you the extent to which you can guess the value of one variable given a value of the other variable. The .160 is the numerical description of how tightly around the imaginary line the points lie. If the correlation was higher, the points would tend to be closer to the line; if it was smaller, they would tend to be further away from the line. Sig This is the p-value associated with the correlation. Here, correlation is significant at the .05 level. Std Error Mean Standard Error Mean is the estimated standard deviation of the sample mean. This value is estimated as the standard deviation of one sample divided by the square root of sample size: 9.55739/sqrt(30) = . 1.74493. This provides a measure of the variability of the sample mean. Sig (2-Tailed) value This value will tell us if the two condition Means are statistically different. Often times, this value will be referred to as the p value. In this example, the Sig (2-Tailed) value is 0.005. If the Sig (2-Tailed) value is greater than 0.05 It is means there is no statistically significant difference between two groups. it can conclude that the differences between condition Means are likely due to chance and not likely due to the IV manipulation. If the Sig (2-Tailed) value is less than or equal to .05. You can conclude that there is a statistically significant difference between your two conditions. You can conclude that the differences between condition Means are not likely due to change and are probably due to the IV manipulation. What does the t-value and two-tailed P-value how do they compare to each other? Is this information significant enough to say that with online course came from the same family as without online course? A two-tailed P-value of 0.6, for example, would mean that there is a 0.6 (or 60%) chance that the two groups of score come from the same group. In other words, there is a 60% chance that the average score of the exam in each group is the same and would say that there is no significant difference between the ages of the two populations. The traditionally accepted P-value for something to be significant is P Larger t-values translate into smaller P-values. So the larger the t-value is the more likely the difference is significant. A critical t-value is the minimum t-value you need in order to have P 4.4 Testing Hypothesis: The results as reported in Table indicated there was statistically significant difference for method of instruction, p-value=0.005. Therefore, Null Hypothesis was rejected. There was a statistically significant difference in exam scores of without online course group and online course group mathematic courses, when adjusting for the effect of exam scores. Therefore was statistically significant difference in exam. 4.5 Finally With online course and without online course test scores of the group was compared. The average score in with online course was 21.3667, whereas the average score in the without online course was 16. This can be seen in figure 3. The P value two-tail test is used to control if the mean score of with online course and without online course tests are significantly different. Is the learning mathematic course with online course significantly better or worse? The P value is greater than t value which establishes that scores in with online course test are significantly different and higher than the scores in without online course test. This supports the premise that with online course Choices is effective instruction strategy to impart the importance of Hawler Institute of computer and concept of video technology. Therefor there was a statistically significant difference in exam scores, decidedly two methods The analysis of tests responses shows that the instruction methodology of imparting the concept of technical debt through with online course choices is effective. At the following figure 4.4 as shown rate of students participate with online course increased. Figure 7 online course CHAPTER 5 CONCLUSION In view of the writing and the discoveries of the current study, a few conclusions can be drawn concerning developmental mathematics online course. The results of this study indicate that video technology can using for development mathematic online course. The mere presence of video online course does improve student learning mathematic lecture. Students have an interest in utilizing technology for a variety of purposes including academics. Online video course have the potential to be useful tools to improve learning. They provide educators the opportunity to create and record courses then upload on Moodle tool. Also give opportunity to student for participate mathematic course without missing lecture. SUMMARY Many students enter college without the mathematics skills and knowledge to successfully meet their educational and career goals (National Center for Educational Statistics, 2003b). Most colleges and universities offer developmental mathematics courses and other services to prepare these students for college-level mathematics courses. Developmental mathematics courses have been taught with the traditional lecture method used for years in most college-level courses (Armington, 2003; Kinney and Kinney, 2003; Maxwell, 1979; Miles, 2000; Roueche and Kirk, 1974). Educators are concerned about the low pass rates (Boylan, Bonham, and White, 1999; Trenholm, 2006; Waycaster, 2001; Wright, Wright, and Lamb, 2002) and are exploring alternative instructional approaches in order to increase the number of students who stay in school or institute, pass a class mathematic course, and graduate. Video mathematic online course make conceivable a variety of new showing methodologies, permitting students to have decisions about when, where, and how they learn math. The review of literature indicated a need for further studies on the impact of video record and uploaded on Moodle tool on the learning of developmental mathematics course. The purpose of this study was to investigate differences in the academic performance of students enrolled in a developmental mathematics course using traditional instruction with mathematic online course. Students’ mathematics course at the end of the course related to be exam at the Institute Hawler for Computer. Therefore, the exam, which measured mathematical performance with online course with without online course, was used as the Hypothesis in the analysis. T-Test: Paired Two Sample for Means adjusted the means of the exam paired groups. Null Hypothesis case there was significance difference in the mathematics lecture for developmental mathematics course using traditional lecture and video record and uploaded on Moodle then students participate with watched video online. The independent variable was method of instruction, and the dependent variable was the exam score. At the .05 level of significance, there was significant difference between the exam scores of students who completed a traditional developmental math course and watched video online course on Moodle tool. DISCUSSION LIMITATIONS RECOMMENDATIONS FOR FURTHER STUDY: The following recommendations for further investigation were based on the findings of this study. To further validate the findings of this research, the study should be replicated with a larger sample and in other developmental subject courses. Also recommended add same technology for learning in the institute Hawler for computer. REFERENCES Surname: KHUDHUR Name: WSHYAR OMAR Place and Date of Birth: TaqTaq, Erbil Kurdistan Iraq /1ST July 1983. Gender: MALE Address: STATE IRAQ, ERBIL – GOVERNORATE, KOYA CITY Language: KURDISH, ENGLISH Marital Status: MARRIAGE E-mail: [emailprotected] Mobile Phone: +90 548 873 7683, +964 772 159 7828 B.Sc. Software Engineering, Koya University Erbil, Iraq