Nirma Case Study Essay Example for Free

Nirma Case Study Essay SUCCESS STORY Karsanbhai Khodidas Patel, the founder of Rs. 2500 crore (US$ 500 million) â€Å"NIRMA† group. Believed in value for money equation Sells 8,00,000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets, generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13% decline in net profit Margins Achievements : Achievements 7th largest consumer brand by ACNielsen 03. First brand to recognize and harness the power of the Indian rural market. First Indian brands to merit a Harvard Business Review case study Products : Products Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate Soaps : Soaps Nirma Bath Soap Nirma Premium soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nima Lime Nima Herbal Nirma Herbalina Detergents : Detergents Nirma Washing Powder Nirma Detergent Cake Super Nirma Washing Powder Nirma Popular Detergent Nirma Popular Detergent Cake Nima Green Powder Promotion : Promotion Featured a lady washing a garment Daughter was featured on the pack Focuses on value-for-money One of the oldest and catchy jingle first aired on radio in 1975, was broadcast on television in 1982 Nirma Consumer Care Limited Brand value : Brand value Initially every pack of Nirma came with a money back guarantee. Believes in bonding with the consumer. The jingle has been used by Nirma for the last 25 years. Recent Developments : Recent Developments The company has relaunched Nirma Yellow Washing Powder and Nirma Beauty Soap, two of its strongest brands. Nirma Yellow Powder is being re-launched with improved formulation and new advertising. This is an extension of the original ad which will return after the launch is over. Nirma Beauty Soap is being re-launched with a new shape, fragrance and a smarter, brighter pack to improve shelf visibility Acquired Searles Valley Minerals Operations and Searles Valley Minerals

Wavelength Of 10 Or Higher And 11 Down. Gamma Rays Are Produced In Lab :: essays research papers

Wavelength of 10 or Higher and 11 down. Gamma Rays are produced in labs   Ã‚  Ã‚  Ã‚  Ã‚  Gamma Rays are Waves on the electromagnetic Spectrum that have a Wavelength of 10 or Higher and 11 down. Gamma Rays are produced in labs through the process of nuclear collision and also through the artificial Radioactivity that accompanies these interactions. The high energy nuclei needed for the collisions are accelerated by such devices such as the Cyclotron and synchrotron.   Ã‚  Ã‚  Ã‚  Ã‚  There are also many uses for Gamma rays in Medicine. Gamma Rays are used in medicine to kill and treat certain types of cancers and tumors. Gamma rays passing through the tissue of the body produce ionization in the tissue. Gamma rays can harm the cells in our body. The rays can also detect brain and Cardiovascular Abnormalities. These are some of the many uses of Gamma Rays in Medicine.   Ã‚  Ã‚  Ã‚  Ã‚  Gamma Rays are also Used a great deal in modern day industries. Gamma Rays can be used to examine metallic castings or welds in oil pipelines for weak points. The rays pass through the metal and darken a photographic film at places opposite weak points. In industry, Gamma rays are also used for detecting internal defects in metal castings and in welded structures. Gamma rays are used to kill pesticides and bugs in food. Gamma rays are also used in nuclear reactors and atomic bombs.   Ã‚  Ã‚  Ã‚  Ã‚  Gamma rays are often used in the food industry. The radioisotopes preserve foods. Although the rays never come in contact with the food, Beta radiation kills various organisms such as bacteria, yeast, and insects. Gamma rays are sometimes used in science. They are used to detect Beryllium. They also played a very important role in the development of the atomic bomb.   Ã‚  Ã‚  Ã‚  Ã‚  Gamma Rays can be very dangerous to use or be in contact with. Gamma rays bombard our bodies constantly. They come from the naturally radioactive materials in rocks and soil. We take some of these materials into our bodies from the air we breath and the water we drink. Gamma rays passing through our bodies produce ionization in the tissue. High levels of gamma Radiation can produce ionization of the tissue and cause skin cancer.   Ã‚  Ã‚  Ã‚  Ã‚  There are many ways in which we can protect ourselves from these harmful affects Protection from gamma rays can be obtained Using a sheet of iron that is a 1/2 inch thick. This kind of shielding will block only 50% of 1 million electron volts of Gamma rays. We can also protect ourselves from gamma rays with 4 inches of water. Lead provides the most protection from gamma rays.

Analysis of Zora Neale Hurston’s Spunk Essay

Zora Neale Hurston’s use of language in her short story Spunk allows the reader to become part of the community in which this story takes place. The story is told from the point of view of the characters, and Hurston writes the dialogue in their broken English dialect. Although the language is somewhat difficult to understand initially, it adds to the mystique of the story. Spunk is a story about a man that steals another man’s wife, kills the woman’s husband and then he ends up dying from an accident at the saw mill. Spunk believed that it was Lena’s husband, Joe Kanty, who shoved him into the circular saw, and the people in the village agreed that Joe Kanty had come back to get revenge. The language used by the characters helps to establish the setting of the story and gives the reader an understanding of why voodoo is a plausible explanation for the outcome. â€Å"Looka theah folkses!† is what Elijah Mosley states to the others in the store. This is the first indication that the characters in this short story are not the most educated, and are probably from some small backwoods town. We quickly get confirmation of this when we learn that he is alerting them that Spunk Banks, a giant, brown-skinned man, â€Å"who aint skeered of nothin’ on God’s green footstool†, is sauntering up the one street in the village, with a small pretty woman clinging lovingly to his arm. Clearly, the store is where people hang out, and everyone knows that the woman with Spunk is Lena Kanty, Joe’s wife. Coming from a large city, I would not expect everyone to know each other, so seeing a couple walking down the street would not be significant to me. In this context however, I understand that something is not right and trouble is coming. When Joe walked in to the store, the talking ceased; the men looked at each other and winked. â€Å"Say, Joe, how’s everything up yo’ way? How’s yo’ wife?† asked Elijah. Spoken like a friend, but it is clear that he is trying to start some mess. â€Å"Aw â€Å"Lige, you oughtn’t to do nothin’ like that† Walter grumbled. This dialogue makes the conflict between Spunk and Joe very clear. Not only does Joe know that his wife is going out with Spunk, but everybody in the town knows. This is a brilliant way to draw the reader into the story; we feel bad for Joe. His pride is at stake and he has no alternative but to take some action against Spunk. Joe knows that his razor is no match for Spunk’s gun, but his back is against the wall. He is the laughing stock of the town because Spunk has made a fool of him. â€Å"Well,† Spunk announced calmly, â€Å"Joe come out there wid  a meatax an’ made me kill him.† The men glared at Elijah, accusingly. His words had pushed Joe to do something and Spunk had killed him. Now that Joe was dead, the expectation would be for Spunk and Lena to move forward with their relationship. â€Å"Joe’s death was a clear case of self defense, the trial was a short one, and Spunk walked out of the court house to freedom again†. Spunk was free, but now the excitement begins. Zora Neale Hurston uses symbolism to introduce the reader to the world of voodoo. Hurston had visited Haiti and Jamaica in the 1930s and had become very interested in the practice of voodoo. Elijah tells us in the story that Spunk sees a black bob-cat that â€Å"looked him in the eye, an’ howled right at him†. The thing got Spunk so nervoused up he couldn’t shoot. Spunk says it was Joe done sneaked back from Hell!† Later in the story, Elijah tells us that Spunk dies from being cut by the saw and Spunk believed that Joe had pushed him in the back. Elijah believed it too. Revenge is a powerful emotion and in this story, it is the best explanation for Spunk’s death. Based on the dynamics of the town, everyone believed it to be possible that Joe caused Spunk’s death. Because they believed it, I believed it. It is their world. Zora Neal Hurston was criticized by other African American writers for her use of dialect and folk speech. Richard Wright was one of her harshest critics and likened Hurston’s technique â€Å"to that of a minstrel show designed to appease a white audience† (www.pbs.org).Given the time frame, the Harlem Renaissance, it is understandable that Zora Neale Hurston may be criticized. The Harlem Renaissance was a cultural movement which redefined how America, and the world, viewed African Americans, so her folk speech could be seen as perpetuating main stream society’s view of African Americans as ignorant and incapable of speaking in complete sentences. However, others, such as philosopher and critic Alain Locke, praised her. He considered Hurston’s â€Å"gift for poetic phrase and rare dialect, a welcome replacement for so much faulty local color fiction about Negroes† (www.pbs.org). The language in this short story allowed the reader to enter this community and gain an understanding of their world.

Cognitive Psych 310 Cognitive Psychology - 1795 Words

Brittany Burnett Cognitive Psych 310 Research Paper 4/30/15 Prosopagnosia: Facial Blindness Introduction Insight on prosopagnosia Imagine lacking the ability to recognize the familiar face of a loved one or spouse. Or having to rely on voices, clothing, and certain attributes of that individual in order to have some kind of knowledge on who they actually are. This condition is defined as Prosopagnosia; known as face blindness or facial agnostic. According to Barton (2008), it was first described as a consequence of cerebral damage by Quaking and Bordello in 1867. This term comes from the Greek word â€Å"face† and â€Å"lack of knowledge.† Stated by the National Institute of Neurological Disorders and Stroke (2007), Prosopagnosia is anticipated to be the result of damages, abnormalities, or destruction in the right fusiform gyrus; part of the brain that controls the perception of faces and the functionality of memory in the neural system. This deficit can be present from birth, the result of a stroke, a traumatic brain injury, or neurodegenerative diseases. In order to help an individual with Pros opagnosia, it is essential to develop compensatory or redeeming strategies, as well as the use of clues or attributes to help them better identify individuals. Literature Review Children with Prosopagnosia In this particular case study, an eight year old child named Al, was diagnosed with Prosopagnosia. The analysis cultivated that Al was unable to achieve perceptions of faces for bothShow MoreRelatedConsumer Behavior Towards Credit Card Usage10476 Words   |  42 PagesMansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business, psychology, and public policy fields. Beginning in the 1960s, the work revolved around descriptive characteristics and evolved as scholars probed deeper by investigating relationships between credit cards and psychological constructs, and the onships needRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesto Practice: Discussion Questions 309 Developing Diagnostic and Analytical Skills 309 Case Application 12: A Perky Way to Productivity 309 Working with a Team: Benefit Selections 309 Learning an HRM Skill: Calculating a Long-Term Disability Payment 310 Enhancing Your Communication Skills 311 Chapter 13 Ensuring a Safe and Healthy Work Environment 312 Learning Outcomes 312 Introduction 314 The Occupational Safety and Health Act 314 OSHA Inspection Priorities 314 OSHA Record-Keeping Requirements