Saturday, December 28, 2019

The House On Mango Street And Whale Rider Analysis

The 1984 novel The House on Mango Street by Sandra Cisneros and the 2002 film Whale Rider by Niki Caro shed light on the stereotypical roles females are expected to fulfill in many different cultures. Esperanza comes from an immigrant Mexican family that resides in Chicago and is the typical minority family. Paikea, on the other hand, comes from a long line of Maori people and lives in Whangara, a small village in New Zealand. Even though the girls are separated by thousands of miles, they both are very similar and strive to be leaders in their communities, despite the discrimination they face for being young females. The role of women plays a huge part in both The House on Mango Street and Whale Rider. Esperanza comes from a culture where†¦show more content†¦She moves around frequently and lives in a rather rubbish neighborhood occupied by many other minority families. But despite how it may look to outsiders, Esperanza says it is a very safe neighborhood. While living on Mango Street, Esperanza recalls multiple times people in her neighborhood have fulfilled the stereotypical Mexican role, such as abuse by husbands, stealing cars, getting married early, and having many children. Even though Esperanza is surrounded by negative influences, she does not fall into the cycle that most women in her culture do, and instead decides to make something of her life, then come back and help the others do the same. Like Esperanza, Paikea comes from a very narrow-minded culture. Paikea is a Maori descendant and lives in a small village on the coast of New Zealand. Her grandfather is the chief, and Pa ikea’s twin brother was supposed to be the chief after her father, but unfortunately, he died when he was born. This left Paikea feeling rejected and unwanted by many people, simply because she was not â€Å"born a boy† (Whale Rider, 2002) for years. She was not allowed to be the chief because she was a girl, even though it was clear she was meant to be the next chief. Paikea’s grandfather refuses to believe it is the truth and expects Paikea to do what the rest of the Maori women do: take care of the men, cook, clean, and have children. But, Paikea’s rebellious actions to not do what she was

Friday, December 20, 2019

The World of Mass Media - 1067 Words

The world of Mass Media is a complicated place as told by former TV and Radio reporter, Al Meyers. â€Å"You never know what you’re going to be doing, but then there’s the ability to be able to do it and to share that with the people who are listening.† Meyers, who is retired, gave me the pleasure of sitting down and talking to me about the world of Mass Media Communication, then and now. Most of what we hear about in the world today comes to us as it is broadcasted through the television news networking stations and the Radio broadcasts throughout the day. It is constantly being updated by the minute as news breaks everywhere, whether it is locally or internationally. However what about the people who present us the news, the people who work†¦show more content†¦Media workers need to have social skills, and the ability to talk to people. It is one of the many ways in which a reporter finds out what is going on. They need to be able to present the news in a clear concise way that is easy for listeners to interpret and understand. â€Å"You need to have an eye and an ear for ‘the story’ and a desire to capture the latest news,† says Al, â€Å"The process behind establishing what is published and what isn’t wholly depends on what is relevant for people in the community to know.† The training involved in becoming a reporter deals especially with developing a person’s social skill, and their ability to use their curiosity to get information out of people, even when they are reluctant to give it. Interaction with people is important because as a Media worker you have to be able to work together with a group of people in order to make all aspects of a story fit together. â€Å"Television news requires a thirst for getting the scoop, and it also requires energy and ambition. News reporters have to have the ability to write and speak in a way that makes people think. Meyer tells about his personal experience in a situation where he could not understand what it was that another television reporter what talking about, â€Å"It was terrible trying to decipher what it was he was exactly talking about. His delivery of the media content wasn’t smooth and easyShow MoreRelatedMass Media Coverage On The World962 Words   |  4 PagesMass media coverage, wh ich is most common in developed nations, has been a key benefactor that plays a significant role in the modern world by broadcasting information quickly. A poll conducted by the Pew Research Center for the People and Press found in the United States that television ranks number one as the leading source of daily news followed by newspapers, radio, and the internet. Knowledge has never been so easily accessible than it is now, with the latest news being available to us, wheneverRead MoreMass Media And Its Impact On The World959 Words   |  4 Pagesâ…  Ã£â‚¬â‚¬Introduction Because the internet has spread, it has also increased opportunities of being described as â€Å"Old Media.† In order to gather the daily news and events, there is still greater the influence of mass media represent by television and newspaper. To be mentioned uppermost of a feature of the internet, the overwhelming amount of information. A wide variety of data on the net has continued to increase constantly even at present does not know where is fits. And another one, is a great featureRead MoreThe Use Of Mass Media On The World Of Jews1495 Words   |  6 Pageslifetime. Those acts were terrible and left a scar on the world that can never be mended. However for many reasons was still a good leader, he possessed many exceptional abilities which helped him with various problems and situations. In 1939-1945 he was given the position to be chancellor of Germany, instead of doing good, he exceeded his power in an effort to diminish the world of Jews. Adolf Hitler’s tyranny is shown by the use of mass media and the control of culture, acts of genocide against Jew sRead More The Role of Mass-Media in the Contemporary World Essay583 Words   |  3 PagesThe Role of Mass-Media in the Contemporary World The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and theirRead MoreWalt Disney’s New World of Mass Media Essay2940 Words   |  12 Pagesextraordinary lying around every corner. Walt Disney World, other wise known as â€Å"the happiest place on earth†, or the place â€Å"where dreams come true†, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney. Walt Disney’s greatest achievement is the impact he made on America’s mass media industry. Disney took his talent for art andRead MoreThe Real-World Effects of Virtual Violence: Perspectives on Video Games and Mass Media1507 Words   |  7 Pageseffects is becoming more important and more funding is being granted to researching it. As this research is being published, media outlets are starting to pay more attention to the alarming matter at hand. While some research has found no appreciable effects on aggression levels, most experts agree that there is a definite effect if the proper conditions are in place. â€Å"Violent media increase aggression by teaching observers how to aggress, by priming aggressive cognitions, by increasing arousal, and byRead MoreEssay Roles of Mass Media in Society973 Words   |  4 PagesRoles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. NeverthelessRead MoreThe Constructions of Gender1094 Words   |  4 Pagesrespect to gender, mass media, in its various forms, is the primary way that people learn how to act as a girl or boy. Mass media is a powerful method of communication, entertainment, education, and socialization. The necessity and the relevancy of mass media becomes more prominent and urgent in the 21st century world, as the 21st century landscape is exceptionally more mediated than in previous eras of human history. It behooves producers, distributors, and con sumers of mass media to understand andRead MoreMass Media And Its Impact On Society1719 Words   |  7 PagesIn today’s world society believes that mass media plays a key role in shaping and communicating our culture. Mass Media is defined as a technological advancement of communication. People receive information about the world through mass media and it helps shape people’s beliefs, values, perception, and behavior. Mass media is a controversial topic among sociologists, many of them have differentiating opinions of how mass media is influencing people daily lives today. Through this research analysisRead MoreMass Media And Its Impact On Society1306 Words   |  6 PagesToday is the world of technologies which keeps on introducing us with new innovations and advancements and one of these technologies which influenced our lives is mass media. Mass media is a means of communication that reach number of people in a short time. Mass media includes television, newspaper , magazine, radio and Internet (Nariman,2011) . It is a large pool of information from where every type of information can be extracted and is widening more and more. Mass media influences the society

Thursday, December 12, 2019

Efficient Market Hypothesis and Critics

Question: Discuss about the Efficient Market Hypothesis and Critics. Answer: Introduction: The content of this paper apply various financial aspects to give response the statement "If the business cycle is predictable, and a stock has a positive beta, the stock's returns also must be predictable. In order give response to the above mentioned statement various financial models are applicable (Burton and Shah 2017). The justification of the statement depends on the analysis and application of efficient market hypothesis as a model in field of finance. Efficient market theory is a financial economic model which states that at any given period in an efficient or a liquid market, prices known as security prices vividly reflect all the available information in the market. The efficient market hypothesis therefore exist in three capacities as strong, semi strong and weak (Petkova and Zhang 2005). From the definition of the efficient market hypothesis model, one can deduced an idea and respond to the statement, "If the business cycle is predictable, and a stock has a positive beta, the stock's returns also must be predictable. It is therefore clear that in a case where positive beta stock responds quite well to the valuable and favorable new information concerning the business progress via a business cycle recoveries, the value of the stocks returns should therefore be predictable without showing any form of abnormality based on the already speculated events (Malkiel 2013). For instance, in an event where a recovery is anticipated prior, the actual recovery in this case is not considered as a new information. The statement is therefore true since in such events where the recovery is already anticipated the cost of the available stock should reflect the forth coming recovery. Determining the level of stocks returns as strong, semi strong or weak is the only factor which cannot be predicted. The unpredictability of the stock too can only be evident when responding to new market information (Petkova and Zhang 2005). From the assumptions in the weak market where the prevailing stock prices reflect all the security market information at hand, the future stock can be predicted. The assumption is similar to that of a strong market and a semi strong market which concludes that excess stocks returns cannot be achieved using technical analysis. Based on the above analysis and reflection to various efficient market hypothesis, it is evident that when the business cycle is predictable and the available stock has beta the future stocks returns can be predicted (Malkiel 2013). This is because the future stocks returns cannot be more than the available positive beta. As seen from the models explaining various levels of the market which concludes that future stock estimation cannot be exceeding the recoveries, the statement can therefore be classified as true (Burton and Shah 2017). And as previously stated, when a positive beta responds well to the business cycle predictions as well as the favorable new market information, the value of the future stocks returns can be predicted. In conclusion, the statement If the business cycle is predictable, and a stock has a positive beta, the stock's returns also must be predictable is true as the value of stocks returns can be predicted based on a positive beta and the predictable business cycle. References Burton, F.E.T. and Shah, S.N., 2017. Efficient Market Hypothesis. CMT Level I 2017: An Introduction to Technical Analysis. Malkiel, B.G., 2013. The efficient market hypothesis and its critics. The Journal of Economic Perspectives, 17(1), pp.59-82. Petkova, R. and Zhang, L., 2005. Is value riskier than growth?. Journal of Financial Economics, 78(1), pp.187-202. Timmermann, A. and Granger, C.W., 2014. Efficient market hypothesis and forecasting. International Journal of forecasting, 20(1), pp.15-27

Wednesday, December 4, 2019

Restaurent feasibility report free essay sample

The information has been provided on ‘as is where is’ basis without any warranties or assertions as to the correctness or soundness thereof. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA, its employees or agents do not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The contained nformation does not preclude any further professional advice. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information which is necessary for making an informed decision including taking professional advice from a qualified consultant / technical expert before taking any decision to act upon the information. For more information on services offered by SMEDA, please contact our website: www. smeda. org. pk SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 2. PURPOSE OF THE DOCUMENT The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document / study covers various aspects of project concept development, start-up, production, marketing, finance and business management. The purpose of this document is to facilitate potential investors in Restaurant Cum Fast Food Restaurant (Take Away) business by providing them with a general understanding of the business with the intention of supporting potential investors in crucial investment decisions. The need to come up with pre-feasibility reports for undocumented or minimally documented sectors attains greater imminence as the research that precedes such reports reveal certain thumb rules; best practices developed y existing enterprises by trial and error, and certain industrial norms that become a guiding source regarding various aspects of business set-up and it’s successful management. Apart from carefully studying the whole document, one must consider critical aspects provided later on, which form basis of any investment decision. 3. INTRODUCTION TO SMEDA The Small and Medium Enterprises Development Authority (SMEDA) was established in October 1998 with an objective to provide fresh impetus to the economy through development of Small and Medium Enterprises (SMEs). With a mission to assist in employment generation and value addition to the national income, through development of the SME sector, by helping increase the number, scale and competitiveness of SMEs, SMEDA has carried out ‘sectoral research’ to identify policy, access to finance, business development services, strategic initiatives and institutional collaboration and networking initiatives. Preparation and dissemination of prefeasibility studies in key areas of investment has been a hallmark of SME facilitation by SMEDA. Concurrent to the prefeasibility studies, a broad spectrum of business development services is also offered to the SMEs by SMEDA. These services include identification of experts and consultants and delivery of need based capacity building programs of different types in addition to business guidance through help desk services. SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 3 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) Prime Minister’s Youth Business Loan for young entrepreneurs, with an allocated budget of Rs. 5. Billion for the year 2013-14, is designed to provide subsidised financing at 8% mark-up per annum for one hundred thousand (100,000) beneficiaries, by designated financial institutions, initially by National Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL). Loans from Rs. 0. 1 million to Rs. 2. 0 million, with tenure up to 8 years, inclusive of 1 year grace period and a debt: equity of 90 : 10 will be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu Kashmir and Federally Administered Tribal Areas (FATA). 5. The fast food restaurant is proposed to be established at a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses, preferably near densely populated middle income areas or flat complexes. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Peshawar, Hub and Quetta etc. are suitable to house the project. Common menu items at the proposed fast food outlet include sandwiches, burgers, fried chicken, Chinese soups, Chinese rice variants, French fries, salad and cold drinks. The fast food restaurant will have an installed capacity to serve 335 clients per day; however, the restaurant would initially start business with 140-150 clients. 10 personnel would be required to manage the operations of fast food restaurant. Total Cost Estimates are Rs. 2. 20 million with a fixed investment of Rs. 1. 88 million and an initial working capital requirement of Rs. 0. 32 million. Given the cost assumptions, internal rate of Return (IRR) and payback are 54% and 2. 25 years respectively. The most critical considerations or factors for success of the project are: 1. Choosing the right location for the fast food outlet 2. Creating the right menu and menu pricing 3. Hiring experienced cooks and staff 4. Knowing the competition SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 4 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 6. BRIEF DESCRIPTION OF PROJECT AND PRODUCT Fast food is a name given to food which is prepared with preheated or precooked ingredients and served to customers in a packaged form for take-away or dine in. Many fast-food restaurants operate chains or franchise operations, where standardized foodstuff is shipped to each restaurant from a central location. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide seating arrangements for customers. As capital requirements to start a fast-food restaurant are relatively low, individually-owned fast-food restaurants have become popular and common throughout Pakistan. Market growth largely depends on demographics, urbanization, changing lifestyle patterns and demand for convenience. Thus all these variables determine the potential of fast food business. Technology: The proposed setup with used fast food cooking machinery including fryers, grilling machine, soup containers and pre-processing equipment would serve popular fast food and Chinese cuisine. †¢ Location: The business is envisaged to be established as a fast food takeaway/outlet, with limited seating capacity on rented premises/shop of around 500 sqft. , near a densely populated area suitable for fast food. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc. re suitable to establish the business. †¢ Product: Four popular fast food items, including fried chicken, burgers, sandwiches, Chinese fried rice and soups, have been selected to be served separately or as combo meals through the outlet. The restaurant is proposed to have an installed capacity of serving 335 customer per day but is estimated to start with 140-150 customers per day. †¢ Target Mark et: The middle income segment of major cities such as Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc. s the target market for the business. Employment Generation: employment to 10 people. The proposed project will provide direct 7. CRITICAL FACTORS Whether an entrepreneur is opening a one-of-a-kind no-frills fast food restaurant or trying to expand an existing fast food outlet into a multi-unit chain, there are SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 5 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) winning principles that can improve the chances of success. Some key success factors are as follows: †¢ †¢ †¢ †¢ †¢ †¢ Selecting the right location and layout Hiring well experienced staff especially cooks and servers Quality Hygiene Creating the right menu Menu pricing Operational food quality consistency Knowing the competition 8. INSTALLED AND OPERATIONAL CAPACITIES In the fast food restaurant business, the installed capacities are mainly dependant on the location and layout of the outlet, service style, food concept and the target market. The proposed fast food business is envisaged to be established as a take-away outlet with limited seating capacity around it. The restaurant is expected to serve around 335 customers in a day. At start up, the operational capacities are estimated to be around 140-150 clients. Once the fast food gains popularity and acceptance, sales are expected to increase with the same installed capacity. 9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT In recent years, much of the expansion in the fast food business has been in the form of satellite outlets. These tend to be smaller in size, with little or no seating capacity, and are often in nontraditional locations, such as office buildings, department stores, airports, and gasoline stations i. . locations chosen specifically to maximize convenience and consumer accessibility. It is important to find a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses or densely populated middle income areas / apartment buildings, where the target market is available. Here are some factors to consider when deciding on a location to e stablish a fast food outlet: †¢ †¢ Anticipated sales volume. Estimate the sales potential of a location. Accessibility and visibility. Consider how easy it will be for customers to get to the outlet. If an entrepreneur is relying on strong pedestrian traffic, it SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 6 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) should be considered whether or not nearby businesses will generate foot traffic. †¢ The rent-paying capacity of the business. Sales-and-profit projections give a fair idea of how much revenue can be generated. This information can be used to decide how much rent can be paid. †¢ Restrictive ordinances. Unusually restrictive ordinances can encountered that make an otherwise strong site less than ideal. †¢ Traffic density. Two factors are especially important in this analysis: total pedestrian traffic during business hours and the percentage of it that is likely to patronize the food service business. †¢ Customer parking facilities. The site should provide convenient and adequate parking and easy access for customers. †¢ Proximity to other businesses. Neighboring businesses may influence the fast food’s sales volume, and their presence can have both positive and negative implications. †¢ History of the site. The recent history of each site under consideration should be ascertained before making a final selection. †¢ Terms of the lease. All the details of the lease must be carefully read, as it is possible to encounter unacceptable lease terms for an otherwise excellent site. †¢ Future development. The local Development Authority / Planning Board should be consulted to check if any development is planned for the future that could affect the business, such as bridges, underpasses or any construction restricting accessibility. be 10. POTENTIAL TARGET MARKETS / CUTOMERS The fast food restaurant market is a growing segment in Pakistan relying heavily on the changing lifestyle patterns, population growth of the target age group and increase in employment of women. The fast food consumption has also increased due to increase in the employment rate of male / female population aged between 20 to 45 years (fast food goers). In todays hectic urban lifestyles, demand for convenience dominates all other preferences. People want quick and convenient meals. They do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. However, the major chunk of fast-food goers, the middle income segment, prefers visiting outlets that offer fast food at affordable prices. Fast Food outlets tend to focus on the â€Å"work while you eat† or â€Å"shop while SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 7 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) you eat† philosophy and fast food restaurants are rapidly becoming the eateries everyone can agree on, with many featuring menu combos for children, play areas and fancy branding campaigns, designed to appeal to younger customers. 11. PROCESS FLOW The service delivery diagram of the proposed fast food restaurant is as follows. Service Process Drive through customer Place order ? Front desk ? Walk in customer Meal preparation Main course (Grill/Fry meat Fry rice curry Prepare/heat soup Order in queue Takeaway Assembling order Server Sideline preparation SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST Dine-in 8 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 12. PROJECT COST SUMMARY A detailed financial model has been developed to analyze the commercial viability of this project. Various costs and revenue related assumptions along with results of the analysis are outlined in this section. The projected Income Statement, Cash Flow Statement and Balance Sheet are attached as annexure. 12. 1 Project Economics The following table shows internal rates of return and payback period for fastfood restaurant starting operations with 140-150 clients. Table 1 Project Economics Description Internal Rate of Return (IRR) Payback Period (yrs) Net Present Value (NPV) Details 54% 2 . 25 years Rs 6,997,879 Returns on the project and its profitability are highly dependent on the location, quality of food and service, efficiency of the service team, interest of the owner manager and competition. 12. 2 Project Financing Following table provides details of the equity required and variables related to bank loan; Table 2 Project Financing Description Total Equity (10%) Bank Loan (90%) Markup to the Borrower (%age/annum) Tenure of the Loan (Years) Grace period (Year) Details Rs. 219,936 Rs. 1,979,428 08% 08 1 SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 9 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 12. 3 Project Cost Following requirements have been identified for operations of the proposed business. Table 3: Capital Investment for the Project Capital Investment Renovation Cost Furniture fixtures Machinery Equipment Advance Rent and Gas Security Deposit (GSD) Preliminary Expenses Total Capital Cost Initial Working Capital Total Project Cost Amount (Rs. ) 233,000 181,250 933,500 505,000 25,000 1,877,750 321,615 2,199,365 12. 4 Space Requirement The land requirement is around 500 sqft. It is recommended that the fast food outlet be opened on the ground floor of flat complexes or shopping malls or any other area with high retail consumer traffic. As per the proposed service style, the floor space needs to be carefully allocated to allow for maximum space for food preparation and store. The allocation of space between different sections would be as follows: Table 4: Space Requirement Space Requirement (in ft. ) Kitchen and preparation Store Front desk/reception Waiting area Total Area Area (Sqft. ) 350 100 25 25 500 Cost of Renovation Amount (Rs. ) 175,000 30,000 20,500 7,500 233,000 The proposed premise would be acquired on rental basis with 3 months deposit and 3 months advance rent after which, rent will be payable every month. The monthly rent is estimated at approximately Rs. 85 / Sq. feet amounting to Rs. 42,500 per month for the proposed fast food outlet (500 Sq Ft. ). The premise renovation costs of Rs. 233,000/- would be depreciated at the rate of 10% per annum using diminishing balance method. SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 0 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 12. 5 Machinery and Equipment Fast-food machines are easily available in the local market but the entrepreneur also has the choice to select from international brands such as Spinzer, Frymaster, Henny Penny, Lincoln, Ayrking, Keating, Mirror, Carpigiani, Lincat, Morretti, Ilsa, Round-Up, Sanyo, Elettrobar etc. Chinese brands have gained popularity over the years and can also be considered. The machines can be purchased through international vendors with a minimum delivery period of 3 months while refurbished / reconditioned machines are also available. There is also an option to procure used machines from closing outlets but the durability and reliability factor must be taken into consideration while buying such machines. The typical fast food restaurant as outlined above would require the following machine / equipment for its operations: Table 5: List of Machinery and Equipment Description Freezers (12 cf. ) Broast Machine (15 Pound Capacity) Deep Well Fryer (Single Valve With 2 Baskets) Hot Plate for Burgers, Kebab, Sandwiches (30x22) Bin Marry Soup Container (2 Valve With Steel Cabinet) Potato Cutter (8mm) Peeler (4. 5 Kg Potato Peeling Capacity) Microwave Generator 1. 5 kva It is essential to hire experienced cooks, trained in operating fast food machinery for the project. The proposed project would need a total of 10 persons to handle the fast food operations. Salaries of all employees are estimated to increase at the rate of 10% annually. 12. 9 Revenue Generation The Sales are expected to increase by 12% every year. The 12% annual increase in revenue is expected to result from a part increase in customer traffic and part increase in product price. The prices used to calculate the gross revenue earned are based on the billing rate at which the entrepreneur will charge the customer.